Privacy Preference Center
When you visit our website, we may store or retrieve information on your browser, primarily in the form of cookies. This information might include details about you, your preferences, or your device and is mainly used to make the site function as expected. While this information typically doesn’t directly identify you, it can offer a more personalized web experience. We respect your right to privacy, so you can choose not to allow certain types of cookies. Click on the different category headings to learn more and change our default settings. However, blocking some types of cookies may affect your experience of the site and the services we can offer.
Marketing Analysis
If you consent to “marketing analytics cookies” in our cookie banner, we may link the following information:
- Website Visit Information: Details about how you arrived at our site, how you navigate through it, and information about your device (e.g., operating system), including your approximate location determined from the anonymized IP address. We collect this data using Google Analytics, provided you have agreed to the corresponding service cookies.
- Completed Forms: Information from forms you have filled out on our website, such as requests for white papers, demo versions, or contact inquiries.
- Newsletter Subscriptions: Data regarding newsletters you have subscribed to and your interactions with them and other communications we send you.
- Customer Management Data: Information from our customer management systems (e.g., industry, contract data) if you are a customer or potential new customer and your email address is stored with us.
We link this data using cookies or other information you provide, such as your email address.
We analyze this data to understand and optimize the effectiveness of our advertising efforts. For example, we can determine which advertising campaigns on Google or social networks lead to website visits, white paper downloads, or new customers. The evaluation results do not contain any data that allows personal identification; they are anonymous, aggregated reports. We do not use the aggregated data to create individualized marketing profiles to target you personally.
The legal basis for marketing analysis is your consent according to Article 6(1)(a) of the GDPR. You can withdraw your consent via the cookie banner at any time, after which your data will no longer be used for marketing analysis.
We store the data on which the marketing analysis is based (e.g., website visits, entries in the customer management system) according to the respective specifications or purposes. We retain the aggregated data without personal references for two years. The results of the marketing analyses themselves (reports) have no personal reference.
We may use technical service providers to implement the marketing analyses. These may also be based in the USA. The EU Commission has not issued an adequacy decision for the USA. To ensure an adequate level of protection, agreements are concluded with data recipients in the USA in accordance with the EU Standard Contractual Clauses, which you can request from us.
Manage Consent Preferences
- Strictly Necessary Cookies (Always Active): These cookies are essential for the website to function and cannot be switched off in our systems. They are usually set in response to actions made by you that constitute a request for services, such as setting your privacy preferences, logging in, or filling out forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then. These cookies do not store any personally identifiable information.
- Targeting Cookies: These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store personal information directly but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
- Performance Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us understand which pages are most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and anonymous. If you do not allow these cookies, we will not know when you have visited our site and will be unable to monitor its performance.
- Social Media Cookies: These cookies are set by various social media services we have added to the site to enable you to share our content with your friends and networks. They can track your browser across other sites and build a profile of your interests, which may impact the content and messages you see on other websites. If you do not allow these cookies, you may not be able to use or see these sharing tools.
- Cookies for Marketing Analyses: If you agree to these cookies, we may link information about your visit to our website (e.g., how you arrived at our site, pages viewed) and your device (e.g., operating system), including your approximate location, with other data available to us. This may include data from our customer database and information about newsletters you have subscribed to or forms you have completed (e.g., to request white papers). We analyze the data linked in this way to understand and optimize the efficiency of our advertising measures. We do not create or use marketing profiles assigned to you by name for personalized marketing but only generate anonymized, aggregated evaluations.
